Guerrilla Music Marketing Tactics
"The most
directly applicable, start-tomorrow, creatively inspiring book I've ever seen on
promoting your music!"
-Derek Sivers, president of CD Baby
"Bob Baker's
advice is practical and concise. There is GREAT material in this book, and it
helped me put my Internet and alternative marketing ideas to good use. This is a
fantastic book!" -Geoff Byrd, GarageBand.com's best-rated
artist of 2004
"Applying many
of Bob's ideas, and without any wholesaling or distribution, I sold more than
20,000 CDs and cassettes of my music over the last five years. Using his
suggestions, I increased my fan base by 35% in just one year. Pretty good for a
non-performing artist who does all studio work. Bob is the master of music
marketing!"
-Kris Lee-Scott, Hanai Music
"When you're ready for
a Master Class on self-promotion, grab Bob Baker's Guerilla Music Marketing
Handbook. There's a reason this has gone to multiple editions!"
-Joe Taylor Jr., author of "Grow Your Band's Audience"
3 Simple Steps to Effective Music Marketing. Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Read this and you'll never be confused again.
The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster. Tired of wandering aimlessly through your indie music career? Stop going with the flow and start taking control with this simple goal-setting checklist.
The First 5 Steps to Marketing
(and Profiting From) Your Music. This is the foundation upon which all
your music marketing activities should be built. If you don't understand these
five basic truths, you will continue to struggle. Get the lowdown here.
The #1 Question You Must Answer When Promoting Your Music. Get this one wrong and marketing yourself will be a slow, uphill battle. Get it right and you'll cut through the clutter and make an impact faster.
Section 2: Guerrilla Music Marketing Online
Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The
most common thing musicians say is "I don't know what to post online. I
don't have anything to say." Read this chapter and you'll never worry
about that again.
32 Ways to Get Exposure for Yourself, Your Band or Your New Music Release. This chapter spills over with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. You'll need a highlighter when you read this one.
Killer Press Kits: The
29 Key Elements in Creating Sizzling Music Publicity Materials. How to
write press releases, artist bios, cover letters and emails that actually get
read. Plus the best ways to present your band photos, press clippings and more
-- both online and off.
How to Exploit the Music Media and Get the Widespread Exposure You Deserve. Find out what the music media really looks for when covering new artists ... and why most bands miss the boat. Learn what media hot buttons to push to get exposure.
5 Steps to Getting an Avalanche of Press Coverage. It's not who you know in the music media that matters. How you approach them with your message makes all the difference. This chapter reveals the best ways to do just that.
Section 4: Guerrilla Music Money & Sales
32 Ways to Sell a Lot More of Your CDs, Downloads and Music Merchandise.
One solid idea after another on how to boost your music and merchandise sales. From retail radio to live shows and the top web sites where you can sell your music worldwide.
The Easiest Way to Make Money in the Music Business. Stop buying into the "starving musician" stereotype. The most properous musicians use this technique to support themselves. Here's what you need to do to thrive in the music business.
25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase. It's one of the age-old music biz challenges: how to overcome a lack of money. Use these ideas to make, save and raise the extra cash you need.
How to Double Your Music Sales (in 90 Days or Less). Want to sell a lot more of your music? Here's what the smart indie artists are doing to profit from their hard work and creativity.
Section 5: Guerrilla Music Promotion Tactics
12 Low-Cost, High-Impact Music Promotion Ideas That Work. A dozen solid ideas to get your wheels turning and your music marketing campaign off and running.
How to Use the
Telephone More Effectively to Get Paying Gigs, Radio Airplay and Media
Coverage. You might use email, your web site and more to communicate, but
at some point you'll have to get on the phone. Don't blow it when you do. Here's
what you need to make the most of Mr. Bell's invention.
19 Things You Should Be Doing Right Now to Promote Your Music Better. Musicians who take action get ahead. If you're not doing at least one simple thing every day to promote yourself, you're losing out. Pick something off this list every day!
Often-Overlooked Promotion Strategies You Should Be Using to Market Your Music. Some of the best examples and nuggets of info on how successful indie bands are getting recognition -- and getting ahead!
-Derek Sivers, president of CD Baby
"Bob Baker's
advice is practical and concise. There is GREAT material in this book, and it
helped me put my Internet and alternative marketing ideas to good use. This is a
fantastic book!" -Geoff Byrd, GarageBand.com's best-rated
artist of 2004
"Applying many
of Bob's ideas, and without any wholesaling or distribution, I sold more than
20,000 CDs and cassettes of my music over the last five years. Using his
suggestions, I increased my fan base by 35% in just one year. Pretty good for a
non-performing artist who does all studio work. Bob is the master of music
marketing!"-Kris Lee-Scott, Hanai Music
"When you're ready for
a Master Class on self-promotion, grab Bob Baker's Guerilla Music Marketing
Handbook. There's a reason this has gone to multiple editions!"
-Joe Taylor Jr., author of "Grow Your Band's Audience"
3 Simple Steps to Effective Music Marketing. Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Read this and you'll never be confused again.
The Power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster. Tired of wandering aimlessly through your indie music career? Stop going with the flow and start taking control with this simple goal-setting checklist.
The #1 Question You Must Answer When Promoting Your Music. Get this one wrong and marketing yourself will be a slow, uphill battle. Get it right and you'll cut through the clutter and make an impact faster.
Section 2: Guerrilla Music Marketing Online
Five Principles of Internet Marketing Every Musician Should Know. The
Internet provides an amazing set of tools for independent artists. It
can also be a great source of overwhelm and frustration. Here's what you
need to know about online music promotion to stay happy, sane and
effective.
The Guerrilla Marketing Online Fan-Attraction Formula. For
the first time in print, I share the details of my Octopus Marketing
Formula, including the five critical factors that make this system work
and the 14 websites you should consider using to reach fans.
Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The
most common thing musicians say is "I don't know what to post online. I
don't have anything to say." Read this chapter and you'll never worry
about that again.
How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base. Want
living proof that indie artists can create a major buzz online? Nick
and Amy from Karmin and Jack and Nataly from Pomplamoose share the
inside scoop in these exclusive interviews.
Section 3: Guerrilla Music
Publicity32 Ways to Get Exposure for Yourself, Your Band or Your New Music Release. This chapter spills over with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. You'll need a highlighter when you read this one.
Killer Press Kits: The
29 Key Elements in Creating Sizzling Music Publicity Materials. How to
write press releases, artist bios, cover letters and emails that actually get
read. Plus the best ways to present your band photos, press clippings and more
-- both online and off.How to Exploit the Music Media and Get the Widespread Exposure You Deserve. Find out what the music media really looks for when covering new artists ... and why most bands miss the boat. Learn what media hot buttons to push to get exposure.
5 Steps to Getting an Avalanche of Press Coverage. It's not who you know in the music media that matters. How you approach them with your message makes all the difference. This chapter reveals the best ways to do just that.
"This grass roots guide by self-marketing wizard Bob Baker could be the one thing you need to launch a profitable music career. Learn how to exploit the media, send CDs flying off the racks, and start turning heads in your town." -Jake Sibley, Musicians' Exchange guide, About.com
"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!."
-Dan Oakenhead, musician, Boulder, Colorado
"This book proves why Bob Baker remains THE authority on music marketing." -C.J. Chilvers, President, The Association of Music Writers and Photographers
Section 4: Guerrilla Music Money & Sales
32 Ways to Sell a Lot More of Your CDs, Downloads and Music Merchandise.
One solid idea after another on how to boost your music and merchandise sales. From retail radio to live shows and the top web sites where you can sell your music worldwide.
The Easiest Way to Make Money in the Music Business. Stop buying into the "starving musician" stereotype. The most properous musicians use this technique to support themselves. Here's what you need to do to thrive in the music business.
25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase. It's one of the age-old music biz challenges: how to overcome a lack of money. Use these ideas to make, save and raise the extra cash you need.
How to Double Your Music Sales (in 90 Days or Less). Want to sell a lot more of your music? Here's what the smart indie artists are doing to profit from their hard work and creativity.
Section 5: Guerrilla Music Promotion Tactics
12 Low-Cost, High-Impact Music Promotion Ideas That Work. A dozen solid ideas to get your wheels turning and your music marketing campaign off and running.
How to Use the
Telephone More Effectively to Get Paying Gigs, Radio Airplay and Media
Coverage. You might use email, your web site and more to communicate, but
at some point you'll have to get on the phone. Don't blow it when you do. Here's
what you need to make the most of Mr. Bell's invention.19 Things You Should Be Doing Right Now to Promote Your Music Better. Musicians who take action get ahead. If you're not doing at least one simple thing every day to promote yourself, you're losing out. Pick something off this list every day!
Often-Overlooked Promotion Strategies You Should Be Using to Market Your Music. Some of the best examples and nuggets of info on how successful indie bands are getting recognition -- and getting ahead!
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